And in between - during October, specifically - we can expect to see the shoe in a Winterized, Archaeo Brown setup. We weren't focused on exposing the bags anymore. The famous picture Air Jordan 4 of Jordan lying on the floor after winning the NBA Finals that year displays him wearing the popular Bred colorway. All of it was built around giving LeBron lockdown, so we created a shoe completely based around it, giving him this totally protected, contained force for his feet. This also means an elevated retail price of $140 compared to the $130 for the standard. All of Air Jordan 4 Custom it was built around giving LeBron lockdown, so we created a shoe completely based around it, giving him this totally protected, contained force for his feet. The Air Jordan 12 was the first Air Jordan sneaker with Zoom Air cushioning. Jokes aside, this upcoming Air Jordan 3 seems to focus on the one detail that has allowed it to stand apart from every sneaker in history. The first Air Jordan I What The Doernbecher, with a custom lasered box, was auctioned off during the Virtually Freestyle event on Feb. This year, we weren't able to have patient-designers, but that didn't stop Air Jordan GS us from celebrating, because it's an annual moment that the kids, the sneaker community and Doernbecher circles on their calendars - as well as all of us at the company, says Eric Sandy, Color Design Director for Jordan Brand. That ribbony canvas upper, that foxing tape, that star-stuck ankle patch. It featured a visible Nike Air Max cushion, an enlarged tongue, and NIKE AIR logo on the heel, but it also introduced a netting on the upper and plastic lace eyelet wings to reduce weight.